Definition of the CSR strategy for the Le Chat brand
GreenFlex has been supporting the Laundry & Home Care department of the Henkel group in France for close to 8 years.
The GreenFlex team was essential in helping us to develop the full CSR strategy for the Le Chat brand initially, and then for other brands in the group.
They provide support in deciding our mix, which enables us to stand out in our markets.
Marketing & CRM Director France, Henkel Laundry & Home Care