GreenFlex Sustainable development strategy and roadmap Support for committed brands and products Support for committed brands and products More than ever, citizen-consumers expect companies and brands to play an important role in resolving ecological and societal issues. But declarations of intent are not enough for them. Faced with omnipresent greenwashing, 84%* of French people say they need concrete proof to trust brands when they talk about their commitments. To help you meet this challenge, we offer you a global transformation approach to building committed brands and products around three pillars: understanding, building, acting. 71%* of French people clearly see the link between their consumption choices and the future of the planet. What are brands waiting for to get involved? Companies often respond with corporate commitments. But these are brands and products that consumers buy daily, so how can we bring these commitments down to earth and build committed brands and products that are adapted to consumers’ new expectations? *GreenFlex-ADEME barometer of responsible consumption 2023 Why choose us to support your transformation? Because there is an urgent need to reconnect brands and their offerings with their corporate commitments and the issues they are expected to address, we offer you a unique, comprehensive approach at every stage of your transformation through our “Committed Brands and Products” support package. This comprehensive support is based on a modular methodology, tailored to your level of maturity, which draws on our multi-expertise. Do you need to transform your brand or products? Benefit from dedicated support Contact us
